Hosted by Heroic Aspirations. If you don’t consider yourself a “numbers person,” business metrics can be pretty intimidating. But knowing how to read the numbers is essential for understanding how your customers are interacting with your business… and for your success. During this workshop you'll dig into this major area of Lean Startup Methodology, break down some notions about metrics analysis, and learn how to visualize and utilize your business metrics using a Marketing Funnel. You will leave this class having created a custom Marketing Funnel and metrics dashboard for your business, identified the most important metrics for your business, and learned how to set goals. This workshop will take place in DTLA.