A Word on Instagram Authenticity
Lately there seems to be a surge in Instagram workshops, downloadable guides, and influencers offering insider tips and tricks to new businesses trying to get their numbers up. And while Instagram is definitely an essential part of running a business these days, it's not the only part. There are countless ways that Instagram adds value when done well. Our business accounts are public and potentially client-facing, so naturally, we want to make a good impression. And the more followers we have, the bigger the built-in audience, which we hope will mean more sales. But how much time in a day do you spend curating your feed? As most of us drown in hours of finding the perfect photo, creating the perfect color scheme, and building the perfect grid, let's not forget:
The core of your business is the product or service you offer. If you don't have that part nailed down to a science, a perfect grid and gorgeous feed won't save you.
Time and time again we've seen that followers don't always translate into customers, and likes rarely convert into sales. It costs nothing to double tap an image. It takes so much more than a good photo to get most people to break out their wallet. We propose bringing back an authentic approach to Instagram: Just like the other components of your business, if your Instagram feed adds value in some way, the followers will come. If you're not sure how to accomplish that, hire a social media strategist who knows the ins and outs of Instagram and can develop a meaningful strategy for you. Trust us, it's worth the investment and it'll free you up to grow the part of your business that you're actually good at. And let's be honest, if everyone has an overly curated feed with stock photos, Instagram is going to get really boring really fast.